Google Display Network (Text + Banner, Video Ads).

• The Google Display Network gives advertisers the opportunity to have presence at a segmented audience on multiple websites at once, without having to invest too much money on an Online Media Campaign.
• Several formats may be chosen, from text ads (similar to Google), including banners, video ads, rich media, etc. (Not all websites have the same format, so you should confirm this with your account manager).
• It is generally less expensive than Sponsored Links because the wide range of sites within the network decreases the average cost of the campaign.
• The Google Display Network covers approximately 85% of the websites worldwide. It is the most comprehensive network in the Internet world.