An Online Marketing Strategic Plan is developed. This plan counts all types of Digital Media creatives to advertise (Newspapers, Magazines, eCommerce, etc.), always depending on the target and client’s objective.

An effective media plan depends on many variables, such as: finding the right segment for each specific online campaign; setting the necessary traffic to for the campaign in order to be successful and the media buy negotiation. The last one is important to generate a higher level of targeted traffic to the site, making promotions or any other web marketing action. A proper media buying also makes the Advertisers, Agencies, Publishers and public a profitable holistic message where everybody wins. Within this, we include metrics for proper impressions, clicks and CTR measuring of each campaign; so the advertiser knows exactly where all the clicks and the creative effectiveness come from.

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